All churches gather.
A few learn to send.
A year-long cohort for pastors ready to stop planning multiplication and start living it — with a guide, a team, and a proven pathway.
Most pastors assume the thing standing between them and a multiplying church is time, or money, or the right person to send. It isn't.
It's good things. Good things are the ultimate enemy of multiplying churches. The programs that work. The services people love. The rhythms that feel healthy. They don't oppose multiplication — they just quietly crowd it out, week after week, until sending feels like something you'll get to eventually.
Jim Collins called it "the enemy of great." In church terms, it's the gravitational pull of Jerusalem — comfortable, fruitful, familiar — keeping you from the frontier of Antioch.
“No one makes this shift in isolation. Gravity is too strong.”
Becoming a sending church requires more than a new vision statement. It requires exchanging good habits for better ones — and that only happens with the right scaffolding around you.
Craig Whitney
Craig Whitney is the founder of Multiply Project and has dedicated over three decades to the movement of church multiplication. Through executive leadership roles at Stadia, Gateway Leadership Initiative, and now Multiply Project, he has spent the last 15+ years helping local churches successfully call, equip, and send out their own homegrown planters. His real-world experience in building these sustainable reproductive cultures is captured in his practical ministry guide, The Antioch Way.
Jeff Bennett
Jeff Bennett serves as the executive director of Multiply Project, bringing two decades of firsthand church planting and multiplication experience to the role. Having successfully planted LifeBridge Church outside Atlanta and subsequently led multiplication efforts in Las Vegas and with Stadia, he has a proven track record of working directly with local churches to expand their impact. He now leverages this real-world expertise to drive results by building strong relationships, fostering collaboration, and expanding partnerships with churches, networks, and denominations.
Tell us you're interested.
No commitment yet — just a conversation. Craig or Jeff will reach out personally within a few days.